Aside from the attractions offered by the beaches in Roquetas, there are interesting architectural and historical sites to visit, including the Our Lady of the Rosary Church and the Santa Ana Castle, as well as Roman ruins at the Torrequebrada archeological site. There are many scenic spots at the nearby reserves, including Punta de Entinas Sabinar Natural Park and Cabo de Gata Natural Park. Roquetas de Mar is also conveniently close to Almeria, which is worth a daytrip when holidaymakers get tired of the sun, sea and sand. Roquetas hosts a number of festivals throughout the year, including the Three Wise Men Parade in January, the Night of San Juan in June, and the Moragas in December.

Spanish is the official language, but English is widely understood in areas frequented by tourists. Catalan, Galician and Basque are spoken in the relevant areas.

Spain's official currency is the Euro (EUR). One Euro is divided into 100 cents. Money can be exchanged at bureaux de change and major hotels, but banks give the best rates. All major credit cards and travellers cheques are widely accepted at most hotels, restaurants, and shops. ATMs are widespread and are generally the cheapest and most convenient method of obtaining money.

Jellyfish tend to visit the shores of Roquetas de Mar making swimming and water activities unpleasant, the town has tried to put buoys and netting up to stop the jellyfish but tourists should still take precautions. Entertainment and nightlife is very low key.

There isn't much of a nightclub culture in Roquetas de Mar, but the hotels offer a variety of entertainment and live music for a low-key night out, including live music and shows. The Teatro Auditorio hosts classical music and dance performances. A few hotels have their own discotheques, including the dancing rooms at the Sabinal and Zoraida hotels. The Bull Ring also offers live entertainment. M25 is a popular British themed sports pub for tourists.

Almeris is known for its fresh produce and seafood, and you'll find many great restaurants and tapas bars on the promenade. There are a variety of international restaurants to suit tourists' tastes, but a great way to sample local cuisine is at any of a number of tapas restaurants, including fish pulled fresh from the ocean. Marley's Bar serves full English breakfasts, but closes in the afternoon, while the Wild Coyote offers American-style steak and ribs.

Shopping in Roquetas is aimed at tourists, with the usual souvenir options like postcards, t-shirts, and beachwear. There are a few markets worth visiting, particularly the Thursday open-air market.

Local time is GMT +1 (GMT +2 between the last Sunday in March and the Saturday before the last Sunday in October). The Canary Islands: GMT (GMT +1 in summer).